Rooted in Research
We started as research analysts on a mission to uncover what truly works in skincare and supplements. What we found was clear: gut health and sleep profoundly impact how you look and feel—yet the beauty industry remained fixated on surface-only fixes.
Simplified, Science-First Formulas
Our first DIY solution got incredible results, but it involved too many steps. So we teamed up with world-leading experts to simplify everything. Now each product unites clinically proven ingredients to enhance skin, sleep, and gut —all in one routine.
Our world-leading science team
How We Do It
Meta Analysis: We comb through peer-reviewed research, prioritising double-blind, placebo-controlled trials.
Premium Sourcing: Every ingredient is tested for purity in the UK or US.
Independent Trials: Each formula undergoes 100-person, third-party studies to verify real results.
Proof in the Results
We’ve earned an “Excellent” rating on Trustpilot, caught the attention of celebrities and the press, and welcomed over 10,000 new customers in our first year—all thanks to a data-driven approach that makes looking and feeling your best easier than ever.
Links to research
Lacticaseibacillus paracasei Lpc-37® improves psychological and physiological markers of stress and anxiety in healthy adults: a randomised, double-blind, placebo-controlled and parallel clinical trial
Effects of the consumption of Bifidobacterium lactis HN019 (DR10TM) and galacto-oligosaccharides on the microflora of the gastrointestinal tract in human subjects
Dose-response effect of Bifidobacterium lactis HN019 on whole gut transit time and functional gastrointestinal symptoms in adults
Probiotic supplementation for respiratory and gastrointestinal illness symptoms in healthy physically active individual
A novel hypromellose capsule, with acid resistance properties, permits the targeted delivery of acid-sensitive products to the intestine
B Vitamins and the Brain: Mechanisms, Dose and Efficacy - A Review
The effect of vitamin D supplement on negative emotions: A systematic review and meta-analysis
The effect of magnesium supplementation on primary insomnia in elderly: A double-blind placebo-controlled clinical trial
Zinc lozenges and the common cold: a meta-analysis comparing zinc acetate and zinc gluconate, and the role of zinc dosage
Grape seed extract: having a potential health benefits
Role of micronutrients in skin health and function
Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial